Which of these best describes your interest?

Innovative preparation for a career in advertising.

Temerlin Advertising Institute


A Masters in Advertising at TAI is Better

A Focus on Better Advertising and a Chance to Make a Better World

Be part of the next generation of advertising leadership. The new generation of advertising professionals believes advertising is and always will be a cultural force – but this next generation of leaders also believe they should be accountable for the culture they help create. They understand that brands grow and flourish as long as they respect the consumers they serve, and the leaders coming out of TAI recognize their responsibility to their brands, their consumers, their industry and their society. They want to show the world a different view of what advertising is and what it can be.

Better Support for Scholarships and a Better Advertising Education

The Temerlin Advertising Institute (TAI), named after Lenier Temerlin -- an icon of the Dallas advertising industry -- is one of the only endowed advertising programs in the USA. This is significant because:

Through our endowment, we’re able to make every facet of the advertising industry accessible to our students.

Valuable Internships in the 5th-Largest Media Market

Our 15-week, Executive Internship gives you a head start on your career at a leading agency, marketing firm or media organization. Thanks to our location in the nation's fifth largest media market, our students secure internships and permanent positions with top agencies including TM Advertising, The Richards Group, The Marketing Arm, Firehouse, Slingshot and Publicis, just to name a few.

An Innovative Course on International Advertising

You will spend several weeks abroad studying how advertising works in another culture. Traveling as a group to live and learn in another country expands your world view. Seeing consumption and advertising from multiple perspectives makes you better able to understand the needs of diverse consumers. The past few cohorts landed in India and Hong Kong.

A Launching Pad for a Career in Advertising

TAI’s close ties with the industry and working professionals teaching in the program, along with the knowledge learned, relationships developed, and experience earned have proven results. Over 75% of graduates from the past two years had job offers secured a month after graduation.

If you’re a prospective grad student who desires something different, the Temerlin Advertising Institute and the Master of Arts in Advertising at SMU is looking for you.

Learn more about the program, financial aid, and apply for admission.

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