Classes are offered year around and the full-time program is designed to be completed in a single calendar year.
To earn a Master of Arts in Advertising from the Temerlin Advertising Institute, you will complete a minimum of 12 classes (36 credits) from courses in the core of the program and elective credits.
This course applies knowledge from marketing, communications, psychology, and sociology to the study of consumers — both as individuals and as members of larger groups. Drawing upon theories from many disciplines, you'll study consumer behavior and persuasion from the perspectives of culture, sub-culture, social class, social groups, and family — along with the effects of advertising on those groups.
You'll assess the impact of advertising across economic, social and cultural lines, and study the regulatory bodies overseeing the industry. Specific topics may include the development of corporate images, racial and gender stereotypes, persuasive strategies, and cultural differences.
The course will cover strategic targeting, construction of compelling brand platforms, brand portfolio management, brand equity measurements, and integrated marketing communications.
Students will explore ways to deliver messages that maximize consumers' engagement with marketing messages. Topics covered will include: word-of-mouth, viral marketing, social media marketing, cause-related marketing, product placement and gamification.
Work directly with major clients to develop and present an advertising campaign. You and your team will use research, strategy and planning, media, creative execution and presentation skills to successfully create and pitch your work.
FALL 2016 SESSION
FOR BEST CONSIDERATION
Early Application Deadline: 1-29-16
Regular Application Deadline: 3-18-16
Rolling Admission after 3-18-16, Space Permitting
GRE Institution Code
6292 for SMU Meadows
Department Code 4501 for Advertising.
GMAT Institution Code
Temerlin Advertising Institute checking
the Master of Arts in Advertising program
TOEFL Institution Code
7640 for SMU Meadows
Department Code in
Social Science category
83 for Communications.