The Temerlin Advertising Institute (TAI), named after Lenier Temerlin -- an icon of the Dallas advertising industry -- is an endowed advertising program in Dallas, Texas, USA. This is significant because:
The endowment provides scholarship money, enhances advertising education, and supports research beyond what other programs can offer.
Our faculty consists of advertising agency presidents and vice presidents, award winning creatives, journal editors, top researchers, and highly acclaimed teachers, all supplemented with current industry professionals. See Faculty Bios.
We offer small class sizes, professional workshops, and sponsor events to foster close relationships with TAI alumni and Dallas ad executives. Classes with working professionals create more networking opportunities. See what is happening at our Blog.
Through our endowment, we’re able to make every facet of the advertising industry accessible to our students.
Our 15-week, Executive Internship gives you a head start on your career at a leading agency, marketing firm or media organization. Thanks to our location in the nation's fifth largest media market, our students secure internships and permanent positions with top agencies including TM Advertising, The Richards Group, The Marketing Arm, Firehouse, Slingshot and Publicis, just to name a few. Read more
You may elect to spend several weeks abroad studying how advertising works in another culture. Traveling as a group to live and learn in another country expands your world view. Seeing consumption and advertising from multiple perspectives makes you better able to understand the needs of diverse consumers. The past few cohorts landed in India and Hong Kong. Read more
TAI’s close ties with the industry and working professionals teaching in the program, along with the knowledge learned, relationships developed, and experience earned have proven results. Over 75% of graduates from the past two years had job offers secured a month after graduation.
FALL 2016 SESSION
FOR BEST CONSIDERATION
Early Application Deadline: 1-29-16
Regular Application Deadline: 3-18-16
Rolling Admission after 3-18-16, Space Permitting
GRE Institution Code
6292 for SMU Meadows
Department Code 4501 for Advertising.
GMAT Institution Code
Temerlin Advertising Institute checking
the Master of Arts in Advertising program
TOEFL Institution Code
7640 for SMU Meadows
Department Code in
Social Science category
83 for Communications.