If you like to keep your options open, TAI provides the best of both worlds: A professional focus that includes an Executive Internship and research electives that prepare students for further academic study.
Applicants interested in pursuing a thesis/research emphasis may select from among many research electives so that students are able to complete and defend their projects in preparation for an academic career or further study.
The TAI degree program provides students with an executive focus. You will study in small class sizes, in a top 5 Media Market home to many advertising agencies and fortune 500 companies. The location offers opportunities for the best professors working in the industry, the best internships, and the greatest networking opportunities.
When you work toward a Master's Degree in Advertising from TAI, you’ll also gain needed experience as you attend events and engage in activities with national industry associations and clubs or take on an Executive Internship. Whether you attend a lunch sponsored by the AAF (American Advertising Federation), gather insight at the Social Media Club of Dallas, or work for The Richards Group, you’ll gain experience and relationships that will benefit you for a lifetime.
SMU is known for a robust and far-reaching network of alumni that you will join as a graduate of Temerlin Advertising Institute. Whether your goal is to teach, do research or join professionals pursuing the craft of advertising, you’ll find fellow SMU graduates at every turn.
You can have both worlds. Students with dreams of a Ph.D. or industry career work side-by-side in classes such as: strategic brand management, consumer persuasion & insight, qualitative and quantitative research methods, creative problem solving, account management, social entrepreneurship, anaytics, consumer engagement and social media, as well as advertising campaigns.
You’ll have the option to study abroad to learn about Advertising in a global marketplace. Past destinations included India, Hong Kong and Macau.
And when you’re not abroad, you’ll live and study in Dallas. One of the most vibrant metropolitan areas in the United States, and a top 5 media market, Dallas offers a combination of dynamic business opportunities and a culturally rich environment that makes it one of the most sought-after living places in America.
Career options start with the Master of Arts in Advertising at SMU.
FALL 2016 SESSION
FOR BEST CONSIDERATION
Early Application Deadline: 1-29-16
Regular Application Deadline: 3-18-16
Rolling Admission after 3-18-16, Space Permitting
GRE Institution Code
6292 for SMU Meadows
Department Code 4501 for Advertising.
GMAT Institution Code
Temerlin Advertising Institute checking
the Master of Arts in Advertising program
TOEFL Institution Code
7640 for SMU Meadows
Department Code in
Social Science category
83 for Communications.