Why 13,625?

Dear SMU alumni and friends:

I’m sure you share my pride in the incredible things that have happened on The Hilltop the last few years, thanks to the generosity of SMU donors like you. That’s why during the final school year in The Second Century Campaign, I don’t want you to miss out on the opportunity to be part of a record-setting effort. 

Every year, U.S. News and World Report and others compare SMU with other schools. They look at the percentage of undergraduate alumni who give to measure how much we support our alma mater.

Your yearly gift – of any size – bolsters our national ranking.

The SMU Board of Trustees set a goal in The Second Century Campaign for 25 percent of undergraduate alumni to give every year. Now is our last chance to join the elite company of only 25 schools with both a top-60 U.S. News ranking and an undergraduate alumni giving rate higher than 25 percent.

We need your gift to make it.

This year it will take 13,625 undergraduate alumni – a stampede of Mustang donors – to achieve the goal. Plus, SMU continues to rely on the support of graduate student alumni, current students, their parents, faculty and staff, and other generous friends to help us shape people who change the world. So we’re calling on all of you, all year long to Join the Stampede.

When you give every year, you make a positive impact on campus quality and the student experience. You demonstrate your continued commitment to an institution that continues to play a vital role in your life.

And when you Join the Stampede, you’ll be recognized at special events and in fun efforts we’re planning throughout the year.

Meeting this yearly giving goal is important enough that we all should work to achieve it.

Let’s show that Mustangs finish strong. Please make your gift today.

Leslie Long Melson ’77
Chair, SMU Alumni Board

P.S. When you give, consider the option to repeat your gift in future years. You’ll help SMU sustain and raise our yearly giving percentage, and be part of the Hilltop Society, which recognizes donors who give in successive years.